You're Great at Running Your Business. Let's Make Sure People Can Find It.
Marketing help for Auburn and Sierra Nevada foothills businesses.
From someone who actually lives here.
Here's What's Going On
You show up every day, do good work, and take care of your customers.
But when someone opens their phone and searches for what you do, your competitors show up and you don’t.
Your Google Business Profile is half-finished or hasn’t been touched in years. Your website looks okay but isn’t generating calls. You posted on Instagram for a while because someone said you should, and then life got in the way.
Meanwhile, a competitor down the road (who isn’t necessarily better than you) is showing up at the top of every search.
Getting the calls. Filling the calendar.
That’s not a you problem. That’s a visibility problem.
The frustrating part isn’t that marketing is hard. It’s that you know you should be doing more of it, but you didn’t start a business to become a part-time digital marketer. You started it to do the thing you’re good at.
Good businesses shouldn’t lose customers to worse ones just because of a Google ranking.
This Is What I Do.
And I Do It Right Here.
I’ve lived in Auburn and the surrounding area since 1978. I’ve run these trails. I shop at these businesses. I’ve watched this community grow and I know how it works.
I’ve also spent 28 years marketing for companies ranging from local nonprofits to Fortune 500 financial firms, building the kind of digital infrastructure that makes businesses findable, credible, and competitive.
Now I do that work for businesses right here in the foothills.
Not as an agency with a dozen clients and a junior account manager assigned to yours. As the person who does the work, someone who knows your market, answers when you call, and doesn’t disappear after onboarding.
- 25+ years in digital marketing, SEO, and demand generation
- Former marketing leader at First American Title and Clear Capital
- Tools: Google Search Console, Ubersuggest, WordPress, Google Analytics, Looker Studio, and more
- Clients include nonprofits, financial firms, and local businesses across Northern California
Three Ways to Work With Me
Start where you are. Grow from there.
Local Presence
$750–$1,000/month
No long-term contracts
This is where most local businesses should start.
If people can’t find you on Google, nothing else matters. Local Presence gets the foundation right so when someone in Auburn searches for what you do, you show up.
What’s included:
- Google Business Profile audit, optimization, and monthly management
- Local SEO: Name/address/phone number consistency, citation cleanup, competitor gap analysis
- Review response strategy (the system that gets more reviews without begging for them)
- One monthly email newsletter, written, designed, and sent to your list
- Monthly plain-English report: no vanity metrics, just what matters
What changes: Your Google ranking improves. Your Business Profile looks complete and professional. Customers who were already looking for you start finding you. Your email list, even a small one, starts working for you every month.
Best for: Independent businesses in any category who are losing ground on Google and want to fix the foundation first.
Foundation
$1,500–$2,000/month
No long-term contracts
Getting found is step one. Converting that attention into customers is the real job.
Foundation is for businesses ready to stop piecing together their marketing and start running it like a real system. You get everything in Local Presence, plus the content, campaigns, and strategy that turn visibility into revenue.
What’s included:
- Everything in Local Presence
- Website updates and maintenance (speed, mobile, basic conversion improvements)
- 2–4 email campaigns per month, segmented and written for your audience
- Local SEO content: blog posts, landing pages, keyword targeting
- Social media management (one platform, 2–3 posts per week)
- Monthly 30-minute strategy call
- Quarterly performance review with clear next steps
What changes: Your marketing stops being reactive and starts being consistent. You have a content engine running in the background while you focus on the business. Leads come in more predictably. And you have someone who knows your business to think through decisions with.
Best for: Established local businesses including dental and medical practices, home services companies, real estate teams, restaurants, and breweries ready to invest in consistent, compounding growth.
Your Marketing Director
$2,500–$3,500/month
No long-term contracts
You have someone handling the day-to-day marketing. Maybe it’s an in-house coordinator. Maybe it’s a part-time hire.
They’re working hard, but without a senior-level strategy behind them, the effort isn’t always pointed in the right direction.
That’s where I come in.
I work alongside your team as your marketing director, without the cost or commitment of a full-time executive hire. I build the strategy. I manage the vendors. I mentor your staff so they get better at their jobs. And I’m at the table when marketing decisions get made.
What’s included:
- Everything in Foundation
- Quarterly strategic marketing roadmaps with clear priorities and budget allocation
- Vendor and agency management (I deal with them so you don’t have to)
- Staff mentorship: your in-house person gets better with a senior marketer in their corner
- Availability for leadership team meetings and planning sessions
- Priority response
What changes: Your marketing stops being a guessing game and starts being a growth system. Your team has direction. Your budget gets spent on the right things. And you have a senior marketing brain on your side, without paying $120K a year for it.
Best for: Growing businesses and multi-location operations with in-house marketing support who need senior-level strategic direction.
Not Ready to Talk Yet? Start Here.
I’ll audit your Google Business Profile and local search presence for free.
No pitch. No obligation. Just a clear-eyed look at what’s working, what isn’t, and what I’d fix first, delivered straight to your inbox.
If it’s useful, great. If you want to talk next steps, I’m here. If not, you still walk away with something valuable.
What "Fixed" Looks Like
When your marketing is working, a few things happen.
The phone starts ringing from people who found you on Google, not just referrals from people who already know you. Your calendar fills more predictably. You stop wondering if anyone saw that post or opened that email, because you have a report that tells you exactly what’s happening.
You stop being the person who does the marketing. You become the person who runs the business while someone else handles it.
That’s the goal. That’s what we’re building toward.
A Few Things People Usually Ask
“I’ve worked with marketing agencies before and it didn’t go well.”
I hear this a lot. Most agency experiences go sideways for the same reasons: you got handed off to a junior person, the strategy was generic, and nobody was accountable for real results. This is different. You work with me directly, every month.
“I don’t have a big marketing budget.”
Good. You don’t need one. Local Presence is specifically designed for businesses that want real results without enterprise-level spend. Most clients see meaningful improvement within 60 to 90 days.
“I don’t have time to manage another vendor relationship.”
You won’t have to. My job is to take the marketing weight off your shoulders, not add to it. The monthly strategy call is 30 minutes. The reports are plain English. You stay in the loop without getting buried in it.
“I’m not sure which package is right for me.”
That’s what the free call is for. We’ll talk for 20 minutes, I’ll look at your current setup, and I’ll give you a straight answer about where to start. No pressure, no pitch.
Ready to Stop Being Invisible?
Let’s spend 20 minutes together.
I’ll look at what you’ve got, tell you what I see, and give you a straight answer about whether and how I can help.
No pressure. No complicated sales process. Just a real conversation.
Month-to-month engagements. No long-term contracts.
No retainer until you’re sure it’s the right fit.